
Our Key People

Shane Ambridge
Founder
Managing Director of Financial Online Service (FOS), an Internet promotion company specialising in the financial services sector. Founder of the loan, credit card & insurance comparison engine Smart Quotes, currently #2 to Money Supermarket.

Dave Roberts
Managing Director
Dave has over 10 years experience at Board level and was formerly Director of Which? and CEO of breathe.com. Dave has a proven track record of conceiving and launching new ventures and products including an Internet subscription product that currently has over 200k subscribers and annual revenue of c.£20m.

Lindsay Dean
Technical Director
With over 20 years of experience in the IT sector, prior to joining Barefruit, Lindsay held the position of Director of IT at a large West End law firm, Nabarro Nathanson. Lindsay holds a B.Sc. in Statistics and a Post Graduate Diploma in Computer Science.

Hani Armstrong
Marketing Director
Hani has over 12 years experience of running both online and offline
large scale multimedia marketing campaigns. As a result of undertaking
extensive research into how businesses use direct response techniques,
Hani holds PhD in Marketing Management from the University of London.
John A. Tomany
Consultant
Prior to joining Barefruit John established Golog UK Ltd. Previously John worked for a variety of online agencies including eCommerce Consultancy and RealNames Corp. Earlier, John held a number of senior management positions at BT. John is a graduate electronics engineer and holds an MBA from the London Business School.

Colin Drew
Principal Engineer
A skilled analyst and programmer, Colin Drew has over 20 years experience in the computer industry, specialising in real-world Database engineering. Involved in the Internet since the early 1990s, Colin's expertise lies in finding practical online solutions. Colin also manages and installs the worldwide Barefruit Unix based environments.

Sean Walker
Director
Sean holds an MBA and has worked in senior sales roles at a number of blue-chip companies, including Britannia Data Management and Manpower plc. Prior to joining Barefruit, Sean held the role of General Manager, Mobile Search for Yahoo! Europe.

Aaron Ledger
Head of Applications
Aaron Ledger has developed a range of sophisticated applications for various companies within the marketing sector. He has a wealth of experience in developing and managing complex web applications, and specialises in advertisement serving and contextual analysis.

Nathan Clare
Head of Design
Since graduating with a BA in Graphic Design, Nathan has spent several years designing and executing creative campaigns in a variety of online environments. Nathan has recently successfully completed the IDM's Diploma in Digital Marketing.
John Roberts
Director
John Roberts is a former director of Next PLC. A solicitor, he has been a non executive director of many companies including Autonomy PLC in this sector. Currently Chairman of The Consortium for Purchasing and Distribution and Countrywide Freight Group Limited.
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