Frequently Asked Questions
Barefruit has a database of over 6,000 brands worldwide. If a
user correctly spells the domain name, but mistypes another part
of the address ('www.asda.co.up' for example), they will be taken
directly to the correct page they were looking for as well as
being given the option to search again for what they were looking
for.
If a user enters a misspell of a brand name that appears in our
database of brand misspells ('www.asdaa.co.uk' for example), they
will be shown a banner link to the site they were looking for,
along with sponsored results, derived from the brand name.
This element of the Barefruit service is optional and can be tailored
to an ISP's requirements.
These are ignored by Barefruit and returned to the user without interruption. This can be altered to serve any response agreed with the ISP.
The page shows PPC or algorithmic search results. However, if for example, all instances of selected key terms like '8 meg broadband' or 'ADSL' can be used to display an alternative page as requested by the ISP.
The service can be switched off easily by the ISP's network engineers and without disruption to the users.
Barefruit strongly recommends that all ISPs offer an opt-out facility to users. This normally requires the user to contact their ISPs Customer Service Centre to activate the opt-out. In practice very few users opt-out.
Yes. Barefruit recognises that some users may not wish to use the service. In the first instance, users should contact their ISP who will advise on how to opt-out. Alternatively, if an ISP does not have an opt-out facility in place - click here for details of how to opt-out.
