The Barefruit Advantage

Barefruit generates high volume, high quality traffic by replacing DNS errors caused by 'fatfinger' syntax mistakes (such as ww. or .con) or commonly mistyped brand domain names caused by keyboard proximity, letter repetition or letter reversal. Barefruit's patented technology analyses these errors and replaces them with a page showing the appropriate brand banner and 'did you mean?' link to the brand site.

Barefruit only replaces DNS errors on their way to the user and never touches valid domain names.

In addition to automated extraction of relevant keywords, Barefruit also applies human analysis of the error traffic generated from millions of users. This constantly improves the surfing experience and ensures that advertisers reach the most relevant users.

• Barefruit contextual analysis is based both technical innovation and human evaluation
• Barefruit traffic is derived from analysis of the referring page keywords and key phrases as well as the error link
• Barefruit's Brand navigation capability enables users to reach the advertiser's site quicker than any other approach
• Barefruit only partners with reputable PPC and CPA partners to deliver the most relevant and cost effective advertising campaigns